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Deutsche Telekom Chair of Mobile Business & Multilateral SecurityDeutsche TelekomDeutsche Telekom Chair of Mobile Business & Multilateral Security

The Role of Pricing in Technology Use Models: Deriving Pricing Strategies for Digital Products and Services in Consumer Mass Markets

Type
Bachelor-Thesis
Title
The Role of Pricing in Technology Use Models: Deriving Pricing Strategies for Digital Products and Services in Consumer Mass Markets
Supervisor
Abstract