Direkt zur zweiten Navigationsebene, fallls vorhanden.Direkt zum Seiteninhalt
www.m-chair.de | twitter @mchair | Imprint | Sitemap
Logo - Johann Wolfgang Goethe University Frankfurt
Deutsche Telekom Chair of Mobile Business & Multilateral SecurityDeutsche TelekomDeutsche Telekom Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models

Basic Information

Type of Lecture:
Lecture with Exercise
Course:
Master
Hours/Week:
3
Credit Points:
6
Language:
English
Term:
Winter 2019/2020
Content of the Course
Description:


The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.

Literature:
Agenda:
Date Time   Lecture Links
15-Oct-19 14-16 VL1 Introduction to Mobile Business I Download
22-Oct-19 14-16 G1 GDPR in Financial Institutions (ING) Download
 29-Oct-19  14-16 VL2 Mobile Telecommunication Infrastructures Download
29-Oct-19 16-18 VL3 Wireless Internet-oriented Infrastructures and Protocols  Download
 05-Nov-19 14-16 VL4 Mobile Communication Services  Download
 12-Nov-19 14-16 E01 Technology Basics I - VL02-04

 Download
Solutions

 12-Nov-19 16-18 VL5 E-Business vs. M-Business  Download
 19-Nov-19 14-16 G2 Continental - Cybersecurity in the Automative Domain  Download
 26-Nov-19  14-16 VL06 Market Structure and Value Chain  Download
 26-Nov-19 16-18 VL07 Business Models  Download
 03-Dec-19 14-16 G3 Design Thinking for Mobile Solutions (Carsten Hentrich & Michael Pachmajer -- PWC)  Download
 10-Dec-19  14-16 VL08 Smartcards and Infrastructures  Download
 10-Dec-19  16-18 VL09 Mobile Devices  Download
 17-Dec-19  14-16 E02 Economics Basics I - VL05-07

Download

Solutions

 14-Jan-20  14-16 VL10 Concepts of Mobile OS  Download
 21-Jan-20  14-16 VL11 Mobile OS and Security Aspects - Examples  Download
 21-Jan-20  16-18

VL12

Trusted Devices

 Download
 28-Jan-20  14-16

VL13

Acceptance and Success Factors in Mobile Business

 Download
 04-Feb-20  14-16

E03

Technology Basics II - VL08-10

 Download

Solutions

 04-Feb-20  16-18 E04 Economics Basics II - VL11-13

 Download

Solutions

 11-Feb-20  14-16 VL14 Current Research / Q&A

 Download