The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.

Agenda:

• • • • Tue, Oct 18 at 10:00-12:00 in HZ15
        VL01 - Introduction to Mobile Business 1
      • Tue, Oct 25 at 10:00-12:00 in HZ15
        VL02 - Mobile Telecommunication Infrastructures
      • Tue, Oct 25 at 14:00-16:00 in HZ15
        E01 - The Pokémon Go Hype: How Augmented Reality (AR) Is Able to Shape the Digital Future (please bring a laptop to the lecture)
      • Tue, Nov 1 at 10:00-12:00 in HZ15
        VL03 - Wireless Internet-oriented Infrastructures and Protocols
      • Tue, Nov 1 at 18:00-20:00 in HZ15
        VL04 - Electronic Business vs. Mobile Business
      • Tue, Nov 8 at 10:00-12:00 in HZ15
        VL05 - Mobile Communication Services
      • Tue, Nov 15 at 10:00-12:00 in HZ15
        E02 - Technology Basics I - VL02-04
      • Tue, Nov 22 at 14:00-16:00 in HZ15
        VL06 - Market Structure and Value Chain
      • Tue, Nov 29 at 8:00-10:00 in HZ15
        VL08 - Smartcards and Infrastructures
      • Tue, Nov 29 at 10:00-12:00 in HZ15
        VL09 - Mobile Devices
      • Tue, Dec 6 at 10:00-12:00 in HZ15
        VL07 - Business Models (Please note: lecture 7 will be shifted to this date!)
      • Tue, Dec 6 at 14:00-16:00 in HZ15
        E03 - Economics Basics I - VL05-07
      • Tue, Dec 13 at 10:00-12:00 in HZ15
        VL10 - Concepts of Mobile OS
      • Tue, Dec 20 at 10:00-12:00 in HZ15
        VL11 - Mobile OS and Security Aspects
      • Tue, Dec 20 at 14:00-16:00 in HZ15
        E04 - Technology Basics II - VL08-10
      • Tue, Jan 10 at 10:00-12:00 in HZ15
        CS01 - Case Study on IoT Business Models (Michael Pachmajer, pwc)
      • Tue, Jan 17 at 10:00-12:00 in HZ15
        CS02 - Case Study on IoT Business Models (Michael Pachmajer, pwc)
      • Tue, Jan 17 at 14:00-16:00 in HZ15
        VL12 - Trusted Devices
      • Tue, Jan 24 at 10:00-12:00 in HZ15
        VL13 - Acceptance and Success Factors in Mobile Business
      • Tue, Jan 31 at 10:00-12:00 in HZ15
        CS03 - Accenture: Gamification in a Digital World
      • Tue, Jan 31 at 14:00-16:00 in HZ15
        E05 - Economics Basics II - VL11-13
      • Tue, Feb 7 at 10:00-12:00 in HZ15
        VL14 - Exam Preparation - Questions & Answers
        Please send your questions via mail (This email address is being protected from spambots. You need JavaScript enabled to view it.) no later
        than Thursday, 2.2.2017 at 14:00.

Downloads:

• • • • Lecture 01: Introduction to Mobile Business (updated 9 February 2017)
        
      • Lecture 02: Basic Communication Paradigms and Mobile Telecommunications Infrastructures (updated 9 February 2017)
        
      • Lecture 03: Wireless Internet-oriented Infrastructures and Protocols
        
      • Lecture 04: Electronic Business vs. Mobile Business
        
      • Lecture 05: Mobile Communication Services
        
      • Lecture 06: Market Structure and Value Creation
        
      • Lecture 07: Business models
        
      • Lecture 08: Smartcards and Infrastructures (updated 1 December 2016)
        
      • Lecture 09: Mobile devices (updated 1 December 2016)
        
      • Lecture 10: Concepts of Mobile OS (updated 13 December 2016)
        
      • Lecture 11: Mobile OS and Security Aspects (updated 18 January 2017)
        
      • Lecture 12: Mobile Trusted Devices (updated 21 December 2016)
        
      • Lecture 13: Acceptance and Success Factors in Mobile Business (the relevant slides are only up to slide 26, which were covered in the class)
        
      • Lecture 14: Exam preparation session

• • • • Case study on IoT Business Models (Michael Pachmajer, pwc)
        
        • • • • Student presentation 1: "Cardiovas" business canvas
                
              • Student presentation 2: Medical call-center business canvas
                
      • Guest Lecture on Gamification (Jasmin Deniz Karatas, Accenture
        
      • Exercise 1: Augmented Reality
        
      • Exercise 2: Technology Basics I & Solutions
        
      • Exercise 3: Economic Basics I (updated) & Solutions
        
      • Exercise 4: Technology Basics II & Solutions
      • Exercise 5: Economic Basics II & Solutions

Exam

Information:

Previous MOB1 Exams