Description:Learning Goals and Competencies

• • • Basic understanding of business models of online and mobile business (LGBWL-5)
    • Basic understanding of location-based services and its architectures (LGBWL-1)
    • Ability to design and evaluate digital business models and concepts with regard to data security and protection (LGBWL-1)

Description of the course:

The 2nd part of this lecture series (Mobile Business II) focuses on the variety of opportunities and challenges, that are offered by mobile communication technologies and their specific properties and which need to be considered and addressed by companies and regulators. The overall objective of the course is to provide advanced knowledge about mobile applications and mobile services, ranging from technical to economic aspects. Students will be qualified to pro-actively realise inherent commercial potential and to identify and to address challenges and problems in the area of mobile business. An important facet of this is the discussion of international regulation and its implications on the development and application scenarios for mobile services.

Architectures for mobile services and their development are in the  focus of  the first part of the course. This includes topics such as security and privacy, usability, and the role of standardisation. The presentation of exemplary application areas will allow students to understand and question how different design aspects are considered in current scenarios. The course concludes with a state of the art overview of current mobile business research topics and activities, enabling students to understand the lines of research and to draw connections to already existing mobile business applications and scenarios.